The price increase that keeps the client
From the MSP Daily Prompt, Tuesday 30 Jun. The full workflow. Run the three prompts in sequence in the same conversation. Each one uses the output of the last.
What you end up with: the increase email in two tones, a pressure-tested version, and the replies for the pushback.
The scenario:
Price increases feel like the moment a client starts shopping around. They do not have to be.
A good increase email gives notice, ties the rise to value the client has felt, and leaves no room for a back-and-forth. Tone is everything.
The prompts:
Any AI tool.
STEP 1 - Write the increase email
You are writing a price increase email from a managed service provider to a long-standing client.
Works in any AI tool.
Context:
Client: [name, how long with us, what they pay]
The increase: [X percent], effective [date]
Value delivered this year: [wins, incidents handled]
Build:
A warm, confident, short email
Notice and the new figure stated clearly
The reason for the rise in one plain sentence
The value they have felt over the past year
Do not apologize and do not invite negotiation. Give me two versions: one for a client who rarely complains, one for a client who pushes back on everything.
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Same conversation.
STEP 2 - Pressure test it
Paste the version you would send.
Tell me:
- The single weakest line and why it invites a fight
- The objection this wording most likely triggers
- The one change that makes it harder to argue with
Then rewrite it with that change made.
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Same conversation.
STEP 3 - Handle the replies
They pushed back. Give me replies to the three most likely objections:
- It is too much
- We will look elsewhere
- Will you hold the old rate
For each, hold the line, keep the relationship warm, and offer one option that does not erode the increase.
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How to use it:
Run Step 1 to draft, Step 2 before you send, Step 3 the day a reply lands. Save the email. The next increase starts from the template.