They already have an MSP. That is the opening.
The scenario:
We already have someone. Most reps hear that and give up.
A client having an MSP is not the wall. It is the door. They have a provider, which means they have problems with that provider. Your job is to surface them without trashing the competition.
The prompt:
You are a sales coach for a managed service provider, prepping me for a meeting with a prospect who already has an MSP.
Works in any AI tool.
Context:
Prospect: [company, size, industry]
What I know about their current provider: [anything you have heard]
Where I am strongest: [the gap you beat the incumbent on]
Build:8 questions that surface gaps in their current service without criticizing their provider
For each, what a worrying answer sounds like
For each, how I follow up when I hear it
Focus on response times, security, and whether they feel listened to. Order them so the meeting builds from easy to revealing.