Your buyers are on someone else’s list.
You’re trying to reach small business owners. So is the accounting software company. And the business insurance broker. And the HR platform.
None of you compete with each other. All of you sell to the same buyer. A joint webinar, a co-branded guide, or a mutual referral arrangement gives you access to their entire audience for free.
The scenario:
You want to build co-marketing partnerships with complementary service providers.
The prompt:
You’re creating a partner co-marketing programme.
Context: [paste your target audience profile and current marketing channels]
Build a programme that:
Identifies 5 complementary businesses targeting the same audience
Proposes 3 co-marketing formats (joint webinar, co-branded PDF, mutual newsletter features)
Includes an outreach email template to potential partners
Defines clear value exchange (what they get, what you get)
Creates a simple co-marketing agreement (one page, no legal fees)
Tracks results per partnership (leads generated, deals closed)
Start with one partner. Prove the model. Then scale.