They clicked "complete". They learned nothing.

Your clients complete security awareness training once a year. They click through the slides in 15 minutes. 

A month later, they click a phishing link. The training didn’t change behaviour. It checked a compliance box. Real awareness comes from ongoing reinforcement, not annual slide decks. 

The scenario:

You want to build a security awareness programme that changes how people behave, not how many modules they’ve completed. 

The prompt:

You’re designing a behaviour-change security awareness programme.

Context: [paste your current training programme and recent phishing simulation results]

Build a programme that:

  • Replaces annual training with monthly 5-minute micro-lessons

  • Runs simulated phishing campaigns monthly (varied difficulty levels)

  • Provides immediate, private feedback when someone fails a simulation

  • Tracks behaviour change over time (click rate trend, reporting rate)

  • Sends a monthly "threat briefing" to all staff (real-world examples in their industry)

  • Rewards improvement, not perfection

Include a 12-month content calendar and a client-facing programme overview.