TURN NUMBERS INTO LINKEDIN ENGAGEMENTS
What makes an effective LinkedIn post? Executives ignore technical jargon but respond well to stories and numbers. To engage decision-makers, explain the business impact of technical issues, like downtime, in your content.
The scenario:
You want to craft a LinkedIn series to build relationships by educating business leaders without being salesy.
The prompt:
You are an MSP marketer. Write four posts (~100 words each) on the cost of downtime for an executive audience:
A realistic downtime story and lesson.
Hidden costs CFOs overlook (e.g., productivity, reputation).
A simple calculator prompt to estimate impact.
A soft CTA to review resilience and backups.
Keep the tone educational and light. Focus on building relationships.