"Too expensive." They meant something else.
"You’re too expensive." You hear it and your instinct is to justify the price or offer a discount.
Both are wrong. "Too expensive" rarely means the number is too high. It means they don’t see enough value to justify it. The answer isn’t a lower price. It’s a clearer connection between what you do and what they lose without it.
The scenario:
You want to build a response framework specifically for the "too expensive" objection, addressing what prospects actually mean when they say it.
The prompt:
You’re building a response framework for the "too expensive" objection.
Context: [paste your pricing, what you offer, and recent examples of when you’ve heard this objection]
Build a framework that covers:
The 4 things prospects actually mean when they say "too expensive" (budget timing, perceived value gap, competitor comparison, no budget authority)
A clarifying question for each (what to ask before responding, so you address the real concern)
A response script for each real concern, using exact language
A reframing technique that shifts the conversation from price to cost of inaction
One case study or data point that addresses the value gap
Keep each response under 60 seconds when spoken aloud.
Include the exact words to use, not a description of what to say.