They love your work. They’ve never told anyone.
Your best client renewed last month. They’re thrilled with your service.
They also know four other business owners who need an MSP. They’ve never mentioned you. Not because they wouldn’t. Because you’ve never made it easy for them.
The scenario:
You want to build a referral programme that generates introductions without you having to ask every time.
The prompt:
You’re designing a client referral programme for an MSP.
Context: [paste your client list and any existing referral history]
Build a programme that includes:
A trigger system (when to ask: post-QBR, post-incident resolution, contract renewal)
The specific ask (a script that makes it easy for them to say yes)
An incentive structure that feels generous without cutting into margin
A follow-up process for referred prospects (speed matters)
A tracking system so you know who referred whom
Keep the client-facing description to one page. Make joining effortless.