Costs went up. They haven’t been told.
Costs went up. Margins are tighter. You need to raise prices.
Most MSPs delay this conversation until it’s urgent, then send a blunt email that shocks clients. The MSPs who keep clients through price increases frame the change around value delivered, not cost incurred.
The scenario:
You need to notify clients about a price increase while maintaining the relationship.
The prompt:
You’re writing a price increase notification.
Context: [paste current pricing, new pricing, and the reason for the increase]
Write a 200-word email that:
Opens with a specific example of value delivered in the past 6 months
Introduces the increase with context (costs, investment in new capabilities)
States the new pricing clearly with the effective date
Offers a call to discuss before the change takes effect
Closes with a commitment to continued improvement
Tone: Transparent, confident, not apologetic. You’re worth the increase.