The demo went great. Then nothing.
The scenario:
The demo landed. They nodded in the right places, asked good questions, said they would discuss it internally. Two weeks later you are still refreshing your inbox.
Nothing went wrong in the room. What went wrong is what you left the room without: a date, an owner, and a reason to talk again. Deals rarely die from a no. They die from a drift.
The pattern is measurable. Map your last ten stalled deals and most trace to the same gap: no next step agreed in the room. The prospect was warm on Thursday, lukewarm in two weeks, and gone in six, and at no point did anyone say no. A booked follow-up before you leave the call costs nothing and removes the whole failure mode.
The prompt:
You are building a post-demo follow-up sequence for an MSP sales process.
Context: [what you sell, your typical buyer, your average sales cycle length]
Build:
A next-step close for the demo itself, so no demo ends without a booked follow-up
A 3-touch sequence for the 14 days after the demo: one recap with the business case, one proof point, one direct ask
A single question for touch three, designed to get a yes, a no, or a real objection instead of silence
A rule for when to close the file and move the prospect to long-term nurture
Keep each touch under 120 words. Write them so a non-technical buyer forwards them internally.