MAKING YOUR MARKETING ACTUALLY RESONATE
“24/7 SOC monitoring” doesn’t pay anyone’s bills. Neither does “proactive IT support.”
You know your services are valuable. But if your website reads like a feature list, prospects won’t stick around to find out. They buy outcomes – you need to sell those instead.
The scenario:
You want to rewrite your website’s services section to focus on outcomes, not features.
The prompt:
You’re rewriting service descriptions.
Current feature-focused copy: [paste existing text]
Rewrite each service description to:
– Lead with the business problem it solves
– Use plain language a non-technical CEO would understand
– Include one concrete outcome or metric
– Keep each description under 50 words
Tone: Confident and clear, not salesy or jargon-heavy.