A homepage that speaks to the prospect
From the MSP Daily Prompt, Thursday 9 Jul. The full workflow. Run the three prompts in sequence in the same conversation. Each one uses the output of the last.
What you end up with: a problem-first hero, the proof section beneath it, and the same approach on your top service page.
The scenario:
Open your homepage and count how many times it says we.
Most MSP sites lead with services, certifications, and history. The prospect does not care. They care whether you understand their problem. Flip the page to speak to their pain and the same traffic converts better.
The prompts:
Your AI tool of choice.
STEP 1 - Rewrite the hero
You are reviewing the messaging on a managed service provider homepage and rewriting it to lead with the prospect's problem, not our services.
Works in any AI tool.
Context: [paste your current headline and opening section]
Build:
- 3 headline options that name a pain an MSP client feels
- A short opening paragraph that shows we understand it
- A single clear call to action
Plain language, no hype, no jargon. Ask me to paste my current copy first if I have not.
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Same conversation.
STEP 2 - Build the proof section
Now write the section under the hero.
The three problems we solve, in the prospect's words
One line of proof for each
A closing call to action that lowers the risk of getting in touch
Keep it scannable. Short lines.
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Same conversation.
STEP 3 - Carry it through
Apply the same problem-first approach to my top service page.
Then give me a meta title and description for the homepage, each written to earn the click from a search result.
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How to use it:
Paste it live and watch the same traffic convert better. Re-run Step 1 on your next service page.