20 minutes on stage. Three calls booked.

You’ve been posting on LinkedIn for months. A few likes. One comment from your mum. 

Meanwhile, the MSP down the road spoke at a local business event for 20 minutes and booked three discovery calls from the room. Speaking puts you in front of prospects who are already paying attention. 

The scenario:

You want to build a plan to start speaking at industry and business events in your local market. 

The prompt:

You’re creating a speaking engagement strategy.

Context: [paste your expertise areas, target audience, and local market]

Build a plan that:

  • Identifies 10 local events where your prospects attend (chambers, industry groups, tech meetups)

  • Creates 3 talk topics positioned as educational, not promotional

  • Includes a pitch email template to event organisers (under 100 words)

  • Designs a post-talk follow-up: collect business cards, send a resource, book calls

  • Builds a simple one-page speaker bio and headshot package

Start with free events. Build a reputation. Paid keynotes come later.