TL;DR
Partner tiers scale with how many clients you bring onto the platform, not with a one-size-fits-all fee.
White-label is available for select dashboards and reports, though most engagements keep the Fractional Security Director visible to your client rather than hidden behind your brand.
Pricing and packaging follow general guidance here. Talk to us directly for numbers specific to your book of business.
The most common partner objections have straightforward answers once you know where they come from.
Applying is a conversation, not a form.
enhanced.io is a channel-only Open XDR SOCaaS built exclusively for MSPs, with 400+ integrations across endpoint, network, cloud, identity and IoT/OT. I spend most of my week talking to MSPs about what it takes to bring a security service to their clients, and partner enablement is where those conversations usually start. This guide walks through how the partnership works, what you can brand as your own and what stays visibly ours, and how to talk about it with your clients with confidence.
Partner program tiers
Every partner program should reflect how a partner is actually using the service, not force everyone into the same box. What I've seen work is a tiered structure that scales with the number of clients you bring onto the platform and how deep that engagement goes, from a handful of clients testing the water through to MSPs running enhanced.io as a core part of their SOC-as-a-Service offering.
The reason I mention that is because the tier you land in changes what support looks like, not just what you pay. A partner with a handful of clients gets the same named Fractional Security Director as a partner with a hundred. What scales with volume is things like reporting cadence, account management touchpoints and packaging support. If you want the specific tier structure and where you would sit, that is a conversation worth having directly with our team rather than something I want to guess at here. Packaging and positioning tend to move together, and how you market your cybersecurity services shapes both.
White-label capabilities
Here's something worth clearing up early, because it catches a lot of partners by surprise. enhanced.io is not white-label by default. Most engagements keep the Fractional Security Director visible to your client from day one, working through you and with you rather than hidden behind your logo.
What tends to happen is partners assume white-label means invisible, and that is not quite the shape of it here. What you can brand is the surface layer: dashboards, reports and incident summaries can carry your branding when you want that. The relationship underneath, the named FSD and the correlated detection across endpoint, network, cloud, identity and IoT/OT, stays visible because that visibility is part of what your client is paying for. In my experience, MSPs who lean into that rather than fight it get more value from the partnership, not less, and it is part of making sure accessible, affordable security for your smb clients does not mean stretching your own margin thin.
Pricing guidance and packaging templates
I am going to keep this section general on purpose. Pricing depends on your book of business, the mix of clients you are bringing on and how you want to package the service, and I would rather have that conversation directly than put a number here that does not fit your situation.
What I can say is that most MSPs package enhanced.io as a line item inside an existing security bundle rather than as a standalone product, because that is how your clients already buy from you. A few cybersecurity myths get in the way of packaging conversations too. If you want to talk through packaging templates that other partners have used successfully, book a bit of time with us and we will work through it together.
Objection handling
A few objections come up again and again, so let me walk through the ones I hear most.
“We already have a vendor.” What tends to happen here is the current vendor is covering one or two surfaces well and leaving the rest as an assumption rather than a fact. Ask what they can show you on identity or OT specifically, not just endpoint.
“Our clients will not want another name involved.” In my experience this softens once MSPs realize the named Fractional Security Director builds trust rather than confusion, because clients like knowing there is a real person accountable for their security, not just a dashboard.
“This feels like it undercuts our own margin.” It does the opposite when it is packaged well. A service you resell inside your own security bundle protects margin better than clients going around you to buy point solutions directly.
None of that works as a script you read off. It works because it is true, and because selling cybersecurity without getting technical is really about confidence, not word-for-word answers.
How do I apply to become a partner?
Reach out through our contact page and we will set up a conversation about your current stack, your clients and where enhanced.io fits. There is no lengthy application form.
Do I need a minimum number of clients to join?
How is this different from our endpoint tool's built-in alerts?Can I white-label everything, including the Fractional Security Director?
How do I price this to my clients?
What happens if a client objects to bringing in a new vendor?
Do you ever sell directly to end clients?
What support do I get once I am a partner?
