Your pricing page is costing you deals
You built three tiers. Good, Better, Best. Logical.
But prospects stare at the comparison chart, get overwhelmed, and say "we’ll think about it." The problem isn’t the price. It’s the presentation. When everything looks like a feature list, nothing stands out.
The scenario:
You want to restructure your pricing to make the middle tier the obvious choice.
The prompt:
You’re redesigning your service pricing presentation.
Current tiers: [paste your current tier names, features, and pricing]
Restructure to:
Name tiers by outcome, not level (e.g. "Protected" not "Silver")
Make the middle tier the obvious best value (anchor the top tier higher)
Highlight what the bottom tier is missing in risk terms, not feature terms
Add a "most popular" or "recommended" label to the middle tier
Include a one-line description of who each tier is for
Create a one-page comparison and a talk track for presenting each tier.