WRITE PROPOSALS THAT WIN THE ROOM
How to cut through the noise and write proposals executives will actually read?
Rule #1: Don’t drown them in technical jargon. CFOs and CEOs care about impact, not integrations. So, what does a clear, outcome-driven structure that helps accelerate the decision-making process look like?
The scenario:
You’re proposing identity monitoring and SaaS anomaly detection services to a mixed leadership audience. You want to focus on business outcomes, not software features.
The prompt:
You are the sales director of an MSP. Build a 9-slide proposal sales deck for this identity monitoring and SaaS anomaly detection service: [ paste or link to offering description ].
Tailor the content for a leadership audience, avoiding jargon and technical terms. It should:
Open with the current risk landscape and client context.
Highlight recent breaches or incidents in their industry.
Quantify potential impact on downtime, cost, and brand reputation.
Explain the proposed controls and coverage in simple language.
Define measurable outcomes and success metrics.
Break down cost vs ROI clearly.
Outline implementation phases and timelines.
Assign responsibilities (our team vs theirs).
Ends with clear next steps and decision points.
Add concise speaker notes using business phrasing, not technical jargon.