WRITE A WINNING RENEWAL UPSELL EMAIL
Sales conversations can be challenging, and you need well-thought-out responses to cover all your bases. Every Monday, we share an AI prompt to help you improve your sales process and drive conversions.
The scenario:
A renewal conversation focusing on price instead of value undermines profitability. This prompt transforms renewals into strategic business discussions, setting the stage for service expansion.
The prompt:
You are the account manager for an MSP writing a contract renewal email to the CFO of a [insert industry] company. Their current contract includes basic managed services, but you’ve identified opportunities in [insert service areas, e.g. backup modernization and compliance reporting]. Write a renewal email that:
Opens with specific achievements from the past year: [paste in uptime %, ticket resolution times, and one major incident prevented].
Connects these outcomes to the client’s business operations and cost savings.
Introduces [insert upsell service area/offering] with clear ROI justification.
Positions the renewal as a partnership evolution, not just a contract extension.
Includes a soft deadline and clear next steps.
Write in a partnership-focused, outcome-driven tone, under 250 words.