EXPLAIN A PHISHING INCIDENT IN PLAIN ENGLISH
Client communications must go beyond technical facts to foster relationships and build confidence. Every Tuesday, we share an AI prompt to help you turn conversations into trust-building opportunities.
The scenario:
How do you position your MSP as a proactive partner and demonstrate your security expertise when explaining a phishing incident? Use this prompt to generate an incident communication to build trust and reinforce the value of your services.
The prompt:
You are the account manager for an MSP writing a contract renewal email to the CFO of a [insert industry] company. Their current contract includes basic managed services, but you’ve identified opportunities in [insert service areas, e.g. backup modernization and compliance reporting]. Write a renewal email that:
Opens with specific achievements from the past year: [paste in uptime %, ticket resolution times, and one major incident prevented].
Connects these outcomes to the client’s business operations and cost savings.
Introduces [insert upsell service area/offering] with clear ROI justification.
Positions the renewal as a partnership evolution, not just a contract extension.
Includes a soft deadline and clear next steps.
Write in a partnership-focused, outcome-driven tone, under 250 words.