Turning ticket patterns into content
Most MSPs stare at a blank LinkedIn post and write something about awareness month. Meanwhile the service desk answers the same questions every week. Why is my email going to junk. Is this text from the bank real. Why did that login prompt appear.
Each of those is a post a prospect would read, because they are asking the same thing at their own desk right now. Turning one into a short post takes ten minutes and proves you know the problems in practice, not in theory. The supply never runs out, because clients keep asking new versions of the same questions.
Gather first: last month's ticket subjects with client names stripped out.
The prompt:
Turn the questions clients ask our service desk into a month of LinkedIn posts that prospects will stop and read.
What experienced MSP marketers know:
The questions clients ask every week are the ones prospects are searching for right now, phrased the same way.
A post that opens with a real question and answers it plainly beats any post about awareness months or industry trends.
One useful tip a business owner applies the same day earns more trust than a call to action.
Last month's ticket subjects, with client names and identifying details removed: [paste]
Who we want to reach: [industry, size, role of the buyer]
Any topics we never post about: [details]
Do this:
Group the tickets into the ten most common questions, worded the way clients asked them, not the way our team logged them.
Pick the five most relevant to the buyers above and write a LinkedIn post under 150 words for each. Open with the client's question, answer it plainly and end with one tip an owner applies the same day.
Suggest a four-week posting order and one way to tell which questions deserve a longer article.
Leave out anything that would identify a client, and flag any ticket subject you are unsure about.