Turn one client win into a finished case study.
From the MSP Daily Prompt, Thursday 25 June. The full workflow. Three prompts in sequence. The first is your interview guide. The next two turn the answers into a published piece.
What you end up with: a 20-minute interview guide, a written before-and-after case study, and ready-to-post versions for LinkedIn plus a one-page PDF.
The scenario:
You did the work. The client’s downtime dropped, the breach got stopped, the migration landed on time. A genuine win. It’s sitting in a Teams thread and your memory.
Meanwhile a competitor with a worse result has a polished case study on their site, because they bothered to write theirs. Results don’t market themselves. Start with the interview below. The full workflow on the Hub turns it into the finished piece.
The prompts:
Your AI tool of choice.
STEP 1 - Build the interview guide
You are helping me prepare to interview a client for a case study.
Context: [what you did for the client, the result, the client’s industry]
Build the interview questions that get usable material:
3 questions about the situation before us (the pain, in their words)
3 questions about what changed (specifics, numbers if they have them)
2 questions about the result (business impact, not technical detail)
1 question that surfaces a quotable line
A note on how to ask so I get stories, not yes/no answers
Keep it to a 20-minute conversation.
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Same conversation. Paste in the answers from your interview.
STEP 2 - Write the case study
Here are the client’s answers from the interview: [paste them]
Write a case study with this structure:
A headline that leads with the result, not our company name
The situation (the problem in the client’s words, with stakes)
What we did (enough detail to be credible, not a technical manual)
The result (specific outcomes, numbers where we have them)
A pull quote from the client
Keep it under 500 words. Write for a buyer who has the same problem, not for us.
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Same conversation.
STEP 3 - Repurpose it
Using the case study above, give me:
3 headline options for the web version
A LinkedIn post that tells the story in under 200 words and links to the full case study
A shorter LinkedIn post that leads with just the result and the quote
A one-paragraph version for a proposal or a sales email
Each one should stand on its own. No “read our latest case study” filler.
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How to use it:
One 20-minute interview becomes a web page, two LinkedIn posts, and a proposal asset. Do this once a month with your best recent win and you build a library of proof while your competitors are still meaning to write theirs.