The renewal conversation you’re starting too late
Most MSPs start the renewal conversation 30 days out. By then, the client has already decided.
If they’ve been quietly unhappy for three months, a renewal email won’t fix it. The MSPs who keep contracts start the conversation at 90 days. That’s enough time to fix problems and demonstrate new value.
The scenario:
You want to build a 90-day renewal process that starts the conversation before the client makes a decision.
The prompt:
You’re creating a renewal engagement timeline.
Context: [paste your current renewal process and average contract length]
Build a 3-touch renewal process:
Day 90: Value recap email showing ROI and improvements since last renewal
Day 60: Strategic review meeting to discuss what’s changed and what’s next
Day 30: Formal renewal proposal with any recommended changes
For each touch, include:Email template or meeting agenda
Data points to gather from PSA/RMM
Red flags to watch for (low engagement, unresolved complaints)
Also include an "at risk" playbook for clients showing warning signs.