The price you list first is the price they remember.
The scenario:
You sent the proposal with three tiers. Good. Better. Best. Logical order. The prospect picked the cheapest one.
They didn’t evaluate three options. They set the reference point on the first price they saw, then judged everything else as more expensive than that. The order you present pricing decides the conversation before they read a single bullet.
The prompt:
You’re restructuring your service tiers using anchor pricing psychology.
Works in any AI tool.
Context: [your current three tiers with names, prices, and what’s included]
Build:
Reorder the presentation so the highest tier appears first as the anchor
Reframe the middle tier as the recommended choice with proof of why it suits most clients
Make the lowest tier look like a limited option, not the default
New outcome-based names for each tier
One talk track per tier for the sales conversation
Keep it under one page.