The LinkedIn post that actually gets engagement
You posted. It got 47 impressions. You posted again. 52 impressions. Why bother?
Most MSP content fails because it's written for algorithms, not humans. Tips. Lists. Obvious advice. The feed is drowning in it. What cuts through is specificity, opinion, and the willingness to say something that might be wrong.
The scenario:
You want to build a LinkedIn presence that generates inbound interest, not crickets.
The prompt:
You're developing a LinkedIn content strategy.
Create a 4-week content plan with:
- Week 1: Contrarian take (challenge common MSP wisdom)
- Week 2: Behind-the-scenes story (real situation, lessons learned)
- Week 3: Specific how-to (one narrow problem, detailed solution)
- Week 4: Opinion piece (where the industry is heading)
For each post:
- Hook (first line that stops the scroll)
- Core insight (what they'll remember)
- Engagement question (drives comments)
Keep each post under 150 words. No hashtag stuffing.