The follow-up you're not sending
One call. One email. Silence. You moved on.
Most salespeople give up after 1-2 attempts. Most deals close after 5-8 touches. The math is obvious: if you're not following up systematically, you're leaving deals for competitors who will. It's not about being pushy - it's about being present when they're ready.
The scenario:
You want to build a follow-up system that keeps deals alive without becoming spam.
The prompt:
You're creating a follow-up cadence for prospects.
Build a system that includes:
- Touchpoint schedule by deal stage (how many, how far apart)
- Channel variation (email, call, LinkedIn, video)
- Value-add approach (each touch provides something useful)
- Re-engagement triggers for cold prospects
- Exit criteria (when to stop and how to do it gracefully)
- CRM tracking requirements
Include 5 follow-up email templates with different value propositions.