The content you're sitting on
That email you sent answered a brilliant question. Then it disappeared into sent mail.
Content creation feels hard because you're always starting from scratch. But you're not. Every client email, every troubleshooting doc, every proposal contains reusable ideas. The blog post you struggle to write already exists - it's just buried in your outbox, your tickets, your meeting notes.
The scenario:
You want to systematically repurpose existing content into marketing assets.
The prompt:
You're mining existing content for marketing.
Sources to review:
- Long client emails explaining concepts
- Proposal sections that describe your approach
- Internal documentation that explains things simply
- Meeting notes from discovery calls
- FAQ responses you've given multiple times
Create a system that includes:
- Where to find reusable content
- How to extract and adapt it
- Content formats each source can become
- Quality check before publishing
- Storage and retrieval for future use
Identify 5 pieces of existing content that could become marketing assets.