The champion who got promoted. The deal that went quiet.
The scenario:
You spend three months building a relationship with the IT manager who champions your proposal. Then they get promoted, or they leave. The deal that was ninety percent closed goes quiet, because the new person in that seat has never heard of you and inherited a decision they didn't make.
Losing momentum here is not about the deal being weak. It is about the relationship being single-threaded.
The prompt:
You are building single-point-of-failure protection for an MSP's near-closed deals.
Context: [your pipeline of deals in the "almost closed" stage, your primary contact on each, and whether you have a relationship with anyone else at that account]
Build:
Every deal that depends on exactly one person, flagged
A light-touch reason to get a second contact into the conversation now, before you need one