The breach created the opening. Don’t waste it.
Your client had a security incident. Your team resolved it. Now you can see the gap that caused it.
Bringing up a paid solution right after a breach feels predatory. But saying nothing means they stay exposed. The right conversation positions you as the advisor who prevents the next one, not the vendor who profits from the last one.
The scenario:
You want to have a post-incident conversation that leads to an upsell without exploiting the situation.
The prompt:
You’re preparing a post-incident recommendations meeting.
Context: [paste the incident summary, root cause, and the service gap you identified]
Build a meeting structure that:
Starts with a recap of the incident and your response (reinforce value)
Explains the root cause and why current coverage didn’t prevent it
Presents the gap as a risk, not a sales opportunity
Offers a specific solution with cost and implementation timeline
Gives them the option to accept the risk in writing (this creates urgency without pressure)
Follows up with a written recommendation within 24 hours
Tone: Trusted advisor presenting options, not salesperson closing a deal.