"Sure, happy to help." Then it goes nowhere.

Your client agreed to give a testimonial. That was three months ago. 

Nothing happened because nobody knew what to do next. The logistics felt complicated. The client got busy. The moment passed. Getting a video testimonial requires a process, not enthusiasm. 

The scenario:

You want to build a testimonial capture process that goes from "yes" to published in one week. 

The prompt:

You’re creating a video testimonial production workflow.

Context: [paste the client who agreed and their key results]

Build a process that covers:

  • Scheduling: a 20-minute Zoom call with 3 possible times (reduce friction)

  • Preparation: 5 specific questions sent in advance (so they’re not improvising)

  • Recording: use Zoom’s built-in recording. No external crew needed.

  • Questions that get specific answers: "What number changed?" not "How was the service?"

  • Editing: trim to 90 seconds. Add captions. One afternoon of work.

  • Publishing: LinkedIn post, website page, email signature, proposal appendix

Include the 5 interview questions and the follow-up email to schedule the call.