PROTECT YOUR PROFITS WITHOUT CUTTING PRICE

What should you do when prospects say, “You’re too expensive”? 

Discounting to win a deal often locks you into unprofitable relationships. Instead, reframe the discussion around value and risk to close sales. 

The scenario:

A prospect said, “Your competitor is cheaper.” You need to protect margins without losing the deal. 

The prompt:

You are an MSP sales lead replying to a pricing objection for this service package: [ paste details of the offering ]. Write a 150-180 word email to: 

  1. Acknowledge the comparison respectfully. 

  2. Reframe the decision on uptime, compliance, and risk exposure. 

  3. Highlight measurable outcomes your MSP delivers (e.g., faster response, guaranteed SLAs, named analysts). 

  4. Quantify the cost of downtime vs the price difference. 

  5. Closes with two next steps, a 30-minute value review or a pilot.


    Use a calm, consultative, and business-first tone. 

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