POSITIONING CO-MANAGED IT
Some of your best clients will have internal IT. That’s not a problem – it’s an advantage.
Internal teams are often stretched thin, reactive, and under-resourced for security and compliance. They’re not looking for a replacement. They’re looking for backup. Position yourself as the specialist layer that makes their IT director look good, and you’ll close faster with less friction.
The scenario:
A prospect has an internal IT team and you want to pitch co-managed services – not compete with their existing staff.
The prompt:
You’re pitching co-managed IT to a prospect with an internal IT team.
Context: [paste what you know about their current team and environment]
Write a 150-word email or talk track that:
– Acknowledges what their IT team handles well
– Identifies the gaps internal teams typically can’t cover (24/7 SOC, compliance, security depth, overflow capacity)
– Positions your MSP as an extension of their team, not a replacement
– Emphasizes making their IT director’s life easier, not harder
– Suggests a short call to explore fit
Tone: Peer-to-peer, collaborative, zero threat.