NURTURING LEADS WITHOUT ANNOYING THEM
Not everyone’s ready to buy today. But when they are, will they think of you?
The difference between nurture and spam is value. If every email teaches something useful, you’re building trust. If every email asks for a meeting, you’re burning it.
The scenario:
You have a list of cold leads from events and webinars. You need a nurture sequence that warms them up over 6-8 weeks.
The prompt:
You’re creating a 6-email nurture sequence.
Audience: Cold leads from events (business owners, IT managers)
Write email outlines for:
– Email 1: Quick win tip (no pitch)
– Email 2: Industry insight or stat that makes them think
– Email 3: Short case study or success story
– Email 4: Common mistake and how to avoid it
– Email 5: Resource offer (checklist, guide)
– Email 6: Soft CTA to chat or assess
Include subject lines and timing between emails.