HANDLE STALLED PROSPECTS WITH CONFIDENCE
Most sales processes don’t end with a firm “no.” They fade into “We’ll think about it.” How do you overcome prospects’ uncertainty or fear of commitment? Here’s how to turn hesitation into clarity to accelerate the sales cycle.
The scenario:
You’ve had a solid discovery call, but the buyer isn’t ready to sign a contract. You want a follow-up that stays professional while maintaining the momentum.
The prompt:
You are an MSP account executive following up after a discovery call. Here’s the CRM notes: [ paste client notes ]. Here are the details of your offerings: [ paste package information ].
Write a ~150-word email that:
Acknowledges their comment without pressure.
Recaps the outcomes your solution delivers (e.g., availability, risk reduction, compliance).
Connects those outcomes to their stated business goals.
Offers two decision paths (e.g., pilot vs full roll-out).
Suggests a specific time for a short follow-up call.
Write in a confident, warm, and decisive tone.