EARN TRUST WITH THOUGHT LEADERSHIP CONTENT
Pitching to professional services firms requires a strategic approach because they prefer to buy from experts. The key to winning hearts and minds? Demonstrating an understanding of your prospects’ challenges to build authority.
The scenario:
You want to design a 30-day thought leadership plan that proves your credibility in the professional services vertical.
The prompt:
You are the marketing director for an MSP specializing in professional services. Create a 30-day plan that includes:
One cornerstone article tackling a high-stakes topic (e.g. client data breaches or audit preparation).
Two webinar outlines with practical takeaways.
Eight LinkedIn posts built around recurring client questions.
Two short email newsletters summarising useful insights.
One downloadable checklist lead magnet.
For each item, define the goal (e.g. awareness, engagement, conversion) and map it to the buyer’s journey.