CREATE A NURTURE EMAIL SEQUENCE
Effective marketing is essential for generating leads and building trust with prospects. Every Thursday, we share an AI prompt to streamline your marketing effort, so that you can do more with less.
The scenario:
Effective email nurture sequences work like a consultative sales process, progressively building trust by addressing pain points with valuable insights. Today’s prompt helps you write emails to advance client relationships and demonstrate expertise without being salesy.
The prompt:
You are the marketing manager for an MSP. Your prospects currently manage IT in-house with limited staff. Create a 5-email nurture sequence to guide them from awareness to being ready for a consultation. Each email should address an operational challenge and include a CTA:
[insert challenge 1, e.g. IT personnel burning out]
[insert challenge 2, e.g. the cost of downtime]
[insert challenge 3, e.g. client story to illustrate a misconception]
[insert challenge 4, e.g. compliance challenges]
[insert challenge 5, e.g. reactive IT support]
Each email should be 200-250 words. Write in a consultative tone that educates rather than sells. Include subject lines, preview texts, and segment recommendations.