Build a 90-day content calendar from one theme.
From the MSP Daily Prompt, Thursday 18 June. This is the full workflow. Run the three prompts in sequence. The first needs live web research. The rest works in any tool.
What you end up with: one strategic theme, a 12-week calendar, and your first month of headlines drafted. The next time you sit down to write, you never start from a blank page.
The scenario:
You’ve been meaning to write more content. You’ve also been meaning to for nine months. The result is one decent post in March and silence since.
The problem isn’t motivation. It’s that every time you sit down to write, you start from scratch. No theme, no plan, no headlines waiting. Build a month below. The full workflow on the Hub builds the whole quarter.
The prompts:
This step needs live web research. Use an AI tool with web search switched on, so the themes come from current sources, not training data.
STEP 1
Research what MSP buyers are discussing right now and help me pick a content theme.
Context:
Business outcome I want over 90 days: [more discovery calls / upsell / referrals / new service line]
What I uniquely know about MSP operations: [your specific expertise]
My target buyer: [job title, company size, industry]
What I want to be known for in 12 months: [the positioning you’re building toward]
First, research and cite what this buyer is actively discussing, worried about, or searching for right now.
Then propose 3 strategic themes that bridge the business outcome and what I uniquely know.
For each theme give: why it resonates with this buyer, the 12-week story arc, and the proof points I already have.
Then recommend one theme and explain why.
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Any AI tool. Paste in the theme and research from Step 1.
STEP 2
Using the recommended theme and the research below, build a 12-week content calendar.
[paste the theme and key research points from Step 1]
For each week give me:
Week number and topic
The specific buyer question this answers
The post angle (point of view, case study, framework, contrarian take, breakdown)
The main channel (LinkedIn, newsletter, blog, video)
Rules:
No more than two case studies in a row
Alternate between teaching (frameworks, breakdowns) and provoking (POV, contrarian)
Week 1 is the strongest hook for the theme
Week 12 lands an opinion the audience can’t ignore
Format as a numbered list, one week per line.
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Same conversation as Step 2.
STEP 3
Take weeks 1 to 4 of the calendar and write the headlines I’ll actually use.
For each of the 4 weeks give me:
A headline (under 12 words, designed for the chosen channel)
A 2-sentence hook that would open the post
The single question the post answers
Headlines should be specific and provoke a reaction, not summarize the topic. No “thoughts on X” or “5 things about Y” headlines.
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How to use it:
Save the outputs as your content calendar. Block 90 minutes a week for the writing. When the quarter ends, run Step 1 again with what you learned and build the next 90 days.