BREAKING INTO NEW VERTICALS
Breaking into healthcare? Finance? Manufacturing? You can’t fake expertise – but you can build it faster than you think.
The secret isn’t pretending you know everything. It’s understanding their world well enough to ask smarter questions than your competitors.
The scenario:
You’re targeting a new vertical and need to get up to speed on industry-specific concerns, regulations, and language.
The prompt:
You’re preparing to enter the [industry] vertical.
Research and produce:
– Top 3 regulatory/compliance requirements affecting IT
– Common technology pain points in this industry
– Industry-specific terminology I should know
– Questions that show I understand their world
– Red flags or objections I should anticipate
Format as a one-page briefing doc I can review before calls.