Asking happy clients for reviews
Count the reviews on your Google Business Profile. Now count the clients who would recommend you without hesitation at a dinner. The gap isn't how good you are. It's how rarely anyone asked, and how hard you made it when they did.
Prospects check reviews before they fill in a contact form. A handful of specific, recent reviews from real business owners does more than any page of claims on your website, and happy clients are usually glad to help. They need a direct link, a good moment and a hint of what to mention.
Gather first: last quarter's closed tickets and your review link.
The prompt:
We have far fewer reviews than happy clients. Help me set up a monthly routine that asks the right clients at the right moment.
What experienced MSP marketers know:
The gap between happy clients and reviews is how rarely anyone asked, not how good the service is.
The best moment to ask is right after a visible win: a thank-you email, an engineer praised by name, a problem fixed faster than expected.
People write better reviews when given a hint of what to mention and a direct link, not a request to "leave us a review."
Last quarter's closed tickets and project notes: [paste]
Our Google Business Profile review link: [link]
Account owner for each client: [details]
Do this:
Find the clients who sent a thank-you, praised an engineer by name or had a problem solved faster than expected.
Write a three-sentence ask from the account owner for each, naming the moment, suggesting one thing to mention and including the direct link.
Set up a monthly routine: when to run the scan, a cap of five asks a month, and replying to every review within a day.
Do not suggest asking any client with an open complaint or a ticket still in progress.