Applying for industry awards is a great marketing tactic to help your business stand out with customers and prospects. But how do you win, or at least increase your chances? Kristian Wright - COO of enhanced.io, and winner of more than a few awards - guides you through the process...
Oct 22, 2022
Why do SMBs struggle to access top-tier cybersecurity?
Small and mid-sized businesses (SMBs) are under attack more than ever before. Verizon’s Data Breach Investigations Report found that 46 percent of all breaches now impact organizations with fewer than 1000 employees. Yet, most SMBs can’t stretch to enterprise-level tools or in-house security teams.
MSPs are often left balancing two competing realities: clients demand better protection, but budgets are tight. The challenge lies in providing credible, comprehensive security outcomes – not just more tools – without pushing costs beyond reach.
Many SMBs now run mixed environments of on-prem, cloud and IoT systems, creating enterprise-level exposure without enterprise-level budgets.
How can MSPs deliver enterprise-grade protection without enterprise prices?
The key lies in shared infrastructure, automation and managed delivery. Instead of every MSP buying, deploying and staffing multiple point solutions, enhanced.io gives partners access to Stellar Cyber’s Open XDR platform, an enterprise-grade security operations platform built to unify threat detection, investigation and response across all client environments.
This multi-tenant platform collects, correlates and analyzes telemetry from:
Endpoints
Firewalls
Cloud and SaaS tools
Identity providers
Email and network traffic
This unified architecture supports varied client environments, giving complete visibility without additional tooling or headcount. The result: one consolidated view of risk that scales to any client size, without requiring new hires or multiple vendor contracts.
What makes Stellar Cyber different from traditional security tools?
Most traditional tools generate noise instead of clarity. They flood MSPs with alerts but offer little correlation or context. Stellar Cyber’s AI-driven Open XDR engine correlates alerts from across the entire IT stack, turning thousands of signals into actionable incidents.
enhanced.io takes this further by managing the heavy lifting for you:
24/7 monitoring and alert triage by experienced analysts
Automated response playbooks to isolate threats faster
Continuous threat hunting to spot emerging risks
Client-ready reporting for compliance and visibility
MSPs get the benefits of a world-class SOC without building one from scratch. And because the Open XDR platform integrates rather than replaces existing tools, MSPs can preserve their current stack while raising protection standards.
How does enhanced.io keep cybersecurity affordable for SMBs?
Cost predictability matters. enhanced.io’s service model is designed to scale with each MSP’s client base, providing enterprise-class protection without the enterprise price tag.
Here’s how the cost efficiency works:
Shared infrastructure spreads costs across multiple MSP tenants.
Automation and AI reduce manual workloads and analyst hours.
Tiered pricing allows MSPs to start small and scale coverage as clients grow.
No tool sprawl – everything runs through one unified platform.
Open XDR’s shared infrastructure and automation also make it viable for MSPs managing diverse client setups, from single-site offices to multi-location networks. This approach turns advanced security into a value-add that boosts margins rather than eroding them.
What does “done-for-you” mean for MSPs?
Many MSPs already juggle endpoint management, backup and cloud support. They don’t have time to build or staff a SOC. enhanced.io solves that by packaging everything into a done-for-you, white-label service.
That means MSPs can deliver:
A complete SOC as a Service offering
Enterprise-grade Open XDR correlation
Threat detection and response outcomes
Monthly reports aligned to client KPIs
All without needing to manage tools, staff, or infrastructure internally. MSPs stay focused on client relationships and growth while enhanced.io handles the operations. This delivery model keeps operations consistent across all client types, even those with remote sites or IoT integration.
How can MSPs prove cybersecurity value to SMB clients?
SMBs want reassurance that security spend delivers measurable protection. With enhanced.io, MSPs can show tangible outcomes through:
Monthly vulnerability and incident reports
Remediation tracking and risk reduction metrics
Compliance-aligned dashboards (NIST CSF, Cyber Essentials, ISO 27001)
This transforms security from a “cost center” into a visible, ongoing service. MSPs demonstrate progress, not just activity, helping justify renewals and upsells. This clarity helps MSPs demonstrate measurable outcomes, not just activity – a key factor in long-term client retention.
How does automation improve security and reduce cost?
Automation is the backbone of affordable security at scale. Instead of human analysts manually correlating alerts, Stellar Cyber’s AI performs automated threat detection and correlation in real time.
That automation:
Speeds up response from hours to minutes
Reduces false positives
Cuts manual triage workload by up to 80 percent
Frees MSP engineers for higher-value projects
In short, MSPs can protect more clients with the same resources, improving profit margins while enhancing protection.
What are the first steps to offering top-tier cybersecurity to SMBs?
MSPs can begin offering enterprise-grade security in three steps:
Assess client risk exposure
Identify current coverage gaps and potential compliance requirements.Activate enhanced.io’s managed service
Connect existing tools or deploy lightweight sensors, no rip-and-replace needed.Deliver measurable outcomes
Use enhanced.io’s reporting to showcase improvements and maintain client trust.
This approach enables MSPs to move from reactive support to proactive security leadership – a critical differentiator in today’s competitive MSP market.
Why MSPs partner with enhanced.io for scalable, affordable cybersecurity
SMBs deserve enterprise-grade protection and MSPs deserve a model that works economically. The enhanced.io model brings both together – with enterprise tools, managed delivery and scalable pricing.
By leveraging Stellar Cyber’s Open XDR platform, MSPs can unify detection, reduce alert fatigue and prove measurable value without breaking client budgets.
Cybersecurity excellence is no longer reserved for large enterprises. With enhanced.io, it’s accessible, profitable and ready to scale. The same architecture scales easily as client environments evolve, ensuring MSPs can protect more clients with the same resources.

