WRITING CASE STUDIES THAT GET READ
“Challenge. Solution. Results.” Boring.
You have great client stories. But if they read like corporate templates, nobody finishes them. The best case studies feel like stories – tension, stakes, a turning point. Readers see themselves and want the same outcome.
The scenario:
You have a great client success story but need to make it compelling, not clinical.
The prompt:
You’re writing a case study.
Raw details: [paste client background, problem, what you did, results]
Write a 300-word case study that:
– Opens with the moment things went wrong (tension)
– Introduces the client’s stakes (what they stood to lose)
– Describes the turning point when you got involved
– Shows specific results with numbers where possible
– Ends with a quote or forward-looking statement
Structure as narrative, not bullet points.