The testimonial that actually converts
"They're very responsive." Cool. So is everyone else's marketing.
Generic testimonials are noise. Specific testimonials sell. The difference is how you ask. Most MSPs ask "Can you write something nice about us?" and get forgettable platitudes. The right questions extract stories, specifics, and objection-handling ammunition.
The scenario:
You want to turn email signatures into a consistent marketing touchpoint without being obnoxious about it.
The prompt:
You're building a testimonial collection process.
Create a framework that includes:
- Trigger events (when to ask - after wins, at renewal, after positive feedback)
- Interview questions that extract specific stories and outcomes
- Permission and approval workflow
- Formats (written, video, audio, case study)
- Distribution strategy (website, proposals, social, sales decks)
Include 10 questions that get specific, usable responses. Add a follow-up email template for written testimonial requests.