The service you're selling wrong
"How much per hour?" is the question you never want to hear.
Hourly billing commoditises your expertise. It makes you comparable to every other MSP on price alone. Packaging services into outcomes shifts the conversation from cost to value - and makes it much harder for prospects to comparison shop.
The scenario:
You want to restructure your service offerings from hourly/a-la-carte to packaged solutions.
The prompt:
You're redesigning your service packaging.
Current services: [paste current offerings and pricing]
Create a packaging strategy that includes:
- 3-tier structure (good/better/best) with clear differentiation
- Naming that emphasises outcomes, not features
- Pricing psychology (anchor, decoy, value framing)
- What to include vs. what stays add-on
- Upgrade paths between tiers
- Objection handling for "I just want X"
Include a one-page comparison chart and talk tracks for each tier.