The renewal conversation you're having too late
The contract expires in 30 days. They're already talking to competitors.
Renewals don't happen at renewal time - they happen throughout the relationship. By the time the contract is up, the decision is already made. The only question is whether you influenced it or left it to chance.
The scenario:
You want to build a renewal process that starts early and eliminates surprises.
The prompt:
You're creating a renewal playbook.
Build a process that covers:
- 90-day runway (what happens at 90, 60, 30 days out)
- Health check criteria (how do you know if renewal is at risk?)
- Expansion opportunities (what else should they be buying?)
- Competitive defence (how do you prevent shopping?)
- Pricing conversation framework
- Contract simplification and multi-year incentives
- Save plays for at-risk renewals
Include email templates for each stage and escalation triggers.