The email list that's actually worth something
Your list is big. Your engagement is tiny. Why?
List size is vanity. Engagement is sanity. A 500-person list of engaged subscribers who open and click beats a 5,000-person list of cold contacts who delete without reading. But most MSPs keep adding names without removing the deadweight, and wonder why their metrics keep dropping.
The scenario:
You want to clean up and re-engage your email list to improve deliverability and engagement.
The prompt:
You're auditing and re-engaging your email list.
Current state: [paste list size, average open rate, click rate]
Create a plan that includes:
- Segmentation criteria (engaged, disengaged, never opened)
- Re-engagement campaign for dormant subscribers (3-email sequence)
- Sunset policy (when to remove unengaged contacts)
- List hygiene practices going forward
- Metrics to track improvement
- Content adjustments based on engagement patterns
Include subject lines for the re-engagement sequence.