The case study nobody reads
You have five case studies. When did someone last mention reading one?
Most case studies are boring because they're written like reports - situation, solution, results. They're accurate and forgettable. The case studies that convert read like stories - tension, struggle, resolution. Same facts, different structure, completely different impact.
The scenario:
You want to create a case study that prospects actually read and remember.
The prompt:
You're writing a compelling case study.
Raw material: [paste client situation, what you did, outcomes]
Create a case study that:
- Opens with the moment of crisis or decision (not company background)
- Builds tension around what was at stake
- Shows the journey, not just the outcome
- Includes specific numbers and quotes
- Ends with the transformation, not just metrics
- Is under 600 words
Include a headline that creates curiosity and a one-paragraph summary for social media.