The appreciation that lands
They renewed. You sent an invoice. That was it.
Client appreciation is underdone because it feels awkward. But the clients you don't thank are the ones who wonder if you value the relationship. A genuine, specific acknowledgment - not a generic holiday card - creates loyalty that survives the occasional service hiccup.
The scenario:
You want to thank a long-term client in a way that feels genuine, not transactional.
The prompt:
You're writing a client appreciation message.
Context: [paste relationship length, recent wins, what you value about them]
Write a message (150-200 words) that:
- Is specific about what you appreciate (not generic)
- References something particular about the relationship
- Doesn't ask for anything in return
- Feels personal, not templated
- Could be an email, handwritten note, or video message
Include 3 versions: email, handwritten note, and short video script.