PROMOTING EVENTS THAT ACTUALLY FILL SEATS
Webinars and events are great for pipeline – if people actually attend.
Most MSP event promotion sounds the same: “Join us for a webinar on cybersecurity best practices.” Delete. The trick is selling the outcome, not the format. What will attendees walk away able to do that they couldn’t before?
The scenario:
You’re hosting a webinar or lunch-and-learn and need promotional content that drives registrations.
The prompt:
You’re promoting an upcoming event.
Event details: [paste topic, date, time, target audience, key takeaways]
Create promotional content including:
– Event title (outcome-focused, not topic-focused)
– 3 email subject lines to test
– 100-word email body copy
– 2 LinkedIn posts (one announcement, one reminder)
– Registration page headline and 3 bullet points
Focus on what attendees will be able to DO after, not what you’ll talk about.