DRIVE LINKEDIN ENGAGEMENT WITH CUSTOMER CASE STUDIES
How to engage a busy executive-level audience who don’t have time to read long-form case studies? LinkedIn carousels can become your magic bullet.
The scenario:
You want to highlight client success, leveraging the power of storytelling without hitting your audience with a wall of text.
The prompt:
You are an MSP marketer. Here’s a client success story: [ paste or link to a case study ].
Create the following:
A five-slide carousel (Problem → Approach → Change → Outcome → CTA).
A 140-word summary post for those who don’t swipe.
Three comment questions to spark discussion.
Keep the focus on business impact and client wins, not security software features.