CREATING COMPLIANCE CONTENT THAT ENGAGES
Compliance is a genuine pain point. But most compliance content puts people to sleep.
Business owners don’t want to read about frameworks. They want to know: will I pass the audit, and how hard is this? Speak to that, and you’ll actually get engagement.
The scenario:
You want to create a LinkedIn series that makes compliance feel approachable and positions your MSP as the guide.
The prompt:
You’re creating a 4-post LinkedIn series on compliance.
Write posts (~100 words each) covering:
– Post 1: The real cost of failing an audit (story-driven)
– Post 2: One simple step that impresses every auditor
– Post 3: The compliance myth that wastes the most money
– Post 4: How to know if your current IT is audit-ready (checklist teaser)
End each with a question to drive comments.
Tone: Conversational, helpful, no fear-mongering.