How MSPs are winning with enhanced.io
Shackleton Technologies
When security becomes your competitive advantage
How a Scottish MSP turned cybersecurity from checkbox to market differentiator
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For years, Cyber Essentials certification was the gold standard for UK businesses. Help clients achieve certification, maintain it annually, check the security box. Simple.
But Steve Ross was watching that model collapse.
"Clients started asking questions that went way beyond Cyber Essentials," Steve explains. "They wanted to know about threat detection. About incident response. About what happens when, not if, something gets through. Cyber Essentials doesn't answer those questions."
The Scottish market was getting crowded. National MSPs were moving in, offering security services as part of bundled deals. Specialist security firms were targeting Shackleton's clients with fear-based messaging.
Why enhanced.io
enhanced.io's approach resonated with Steve's vision of what security should be: proactive protection, not paperwork.
"They weren't selling us another compliance tool," Steve says. "They were offering genuine security operations. Human analysts. Real-time monitoring. Actual incident response capability. That's what our clients needed."
"The Scottish market was changing fast. National players were moving in with bundled security offerings. We couldn't defend our position with Cyber Essentials alone anymore."
Steve Ross
Managing Director, Shackleton Technologies
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When competitors pitch Shackleton's clients on security, those clients now have a ready answer: "We already have that, and more."
Shackleton is winning new business specifically because of their security capabilities.
Security services have enabled Shackleton to move up-market. Higher-value clients. Larger engagements. Better margins.
"We're not just checking compliance boxes anymore. We're delivering real protection. And our clients know the difference. That's changed our competitive position entirely."
Steve Ross
Managing Director, Shackleton Technologies
